Sports Girlie was born out of a simple but powerful idea: what if sports could be more than performance? What if it could be a platform for purpose, identity, and self-worth — especially for young girls and student-athletes who often feel unseen?

Founded by Jeanae Robinson, a passionate sports host, content creator, and youth advocate, Sports Girlie started as a love letter to the young athletes who wanted to be strong and stylish, competitive and creative, tough and tender — all at once. Jeanae, who grew up navigating the worlds of media, athletics, and mentorship, saw a gap: while many youth were involved in sports, few had access to safe spaces that allowed them to truly own their story.

That’s where the movement began.

What started as a concept quickly turned into a cultural force. From grassroots mentorship sessions to nationwide tour stops, Sports Girlie evolved into a multi-platform initiative that:

• Travels across schools through the Sports Girlie Tour

• Activates dynamic student and pro Ambassadors

• Shares unfiltered athlete journeys through the Sports Girlie YouTube Show

• Builds powerful brand partnerships rooted in real youth impact

We’re not just talking about sports — we’re using it as a tool to uplift voices, break stereotypes, and remind every student that you don’t have to change who you are to play the game.

We’re just getting started — and the field is wide open.